Going back to Nike’s roots to reach grassroots runners.
Before Nike was the biggest lifestyle and sports brand in the world, they were just two guys selling waffle soled running shoes from the back of a van. Phil Knight and Bill Bowerman started Nike as a running company, but somewhere along the way runners forgot about this. To get back in touch with grassroots runners, we had to get back in touch with Nike’s own roots.
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“We’ve done a lot of off-beat things but customising an electrical truck was a first. We’ve been fortunate enough to work with great partners over the years. This project is at the intersection of design, innovation and culture and that’s exactly what Mutant represents.”
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We started by transporting the iconic Nike Van to the 21st century. We redesigned a Volta electric truck from the ground up, turning it into an agile sales tool that allowed Nike to be present all across Europe, servicing run crews where it really mattered.
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